itu

itu is a necklace made from a traditional silk Kimono textile that originated from the tropical island of Amami-Oshima. The word “itu” means “Yarn” and is derived from the local vernacular. The rich black color is made using a Japanese natural mud dyeing technique. The intricate Kasuri (Resisted yarn dyeing) pattern is carefully woven together using both warp and weft of the loom.

4つ折のパンフレットを開くと奄美大島の風景が広がり、作られた土地も感じでもらえるよう工夫をしています

Client:
Harakinuorimono Co.,Ltd. (Japan)
Product Launch:
2014
Tasks:
Planning & Art Direction
Product Design
Package Design
Graphic Design
Art Direction & Design collaboration:
Rika Kawato
Photographer:
Sayaka Mochizuki
Website:
www.nizaemon.jp/itu