KORAI – Reading Set

“KORAI” is a brand of Japanese crafts which is dedicated to cities around the world. It is produced by HULS, a company which supports overseas business of Japanese crafts. This brand is aimed at conveying through craft products across Japan, the beautiful form and texture of these crafts and to express the harmony such as between “inside and outside” or “nature and home” which prevail in the Japanese culture.
Like the “engawa” (veranda) in Japanese-style houses, which brings coolness of nature into the home, we believe this same concept will bring comfort to the mind and body of people who lives in restless cities.
Based on this concept of “coolness in summer”, “KORAI” delivers a cool and comfortable time to the city life.

The second collection of KORAI named “Reading Set” aims to create a tranquil time for reading away from the busy life through crafts.

SHIN ブックエンド

KORO ペーパーウェイト S/L

HITSU カップ/カラフェ

Ren / 漣

Client:
HULS Inc.
Production:
SHIN / KORO - Momentum Factory Orii, Co. Ltd.
HITSU - Kumagai Co., Ltd.
Ren - Kuroda Kobo Co., Ltd.
Product Launch:
2019
Photographer:
Satoshi Nagare (product)
Mariko Ohya (nature)
Takuma Suda (workshop)
Stylist:
Tomomi Nagayama
Book Director:
Yoshitaka Haba (BACH)
Graphic Designer:
Kohei Sekita
Website:
koraikogei.com/jp/