Soniu Kyoto Strap

This is a strap using Kyo Kumihimo (traditional Japanese braiding in Kyoto) in collaboration with Kyoto-based maker, Showen Kumihimo. The product is carefully designed to use the techniques of craftsmen, the material made of silk, and the beautiful colors that have been used historically in Japan. It features beautiful gradation that has depth and looks different depending on the angle.
I was in charge of making the product, the logo, packaging, and fixtures. The logo design is inspired by a diagonal weaving motif that is a key feature of Kumihimo, and has the concept of creating urban products that challenge new possibilities of Kumihimo combining traditional techniques and novelty.

Showen Kumihimo (Japan)
Product Launch:
Planning & Art Direction
Product Design
Package Design
Graphic Design
Narita Naoshige
Fumio Ando