ブランドコンセプト
「KORAI」は、日本工芸品の持つ美しい佇まいや手触りを伝えていくと共に、日本各地の工芸品を通じて、日本文化の持つ「内と外」「自然と住まい」の調和を表現しています。日本には、家屋に備わる縁側のように、自然から「涼」を取り入れる文化があり、それは、慌ただしい都市で暮らす人々の心と体に安らぎをもたらすきっかけにもなります。「KORAI」は、そんな「夏の涼」をコンセプトとして、世界の都市の暮らしに、涼やかな癒しの時間をお届けします。　

「KORAI」の2ndコレクションは、工芸品を通じて、忙しい暮らしの中で、 穏やかに本を読む時間を演出します。

“KORAI” is a brand of Japanese crafts which is dedicated to cities around the world. It is produced by HULS, a company which supports overseas business of Japanese crafts. This brand is aimed at conveying through craft products across Japan, the beautiful form and texture of these crafts and to express the harmony such as between “inside and outside” or “nature and home” which prevail in the Japanese culture.
Like the “engawa” (veranda) in Japanese-style houses, which brings coolness of nature into the home, we believe this same concept will bring comfort to the mind and body of people who lives in restless cities.
Based on this concept of “coolness in summer”, “KORAI” delivers a cool and comfortable time to the city life.

The second collection of KORAI named “Reading Set” aims to create a tranquil time for reading away from the busy life through crafts.