hiiro

Just leave your drinking water for a day in our Bizen ware “hiiro” water jug and enjoy an ever smoother drinking water.
Imagine the richness of life and make your daily drinking water even more delicious! There is an old Japanese saying that goes like this “water does not spoil in Bizen ware water jugs”.
“hiiro” comes in a modern 2 color design with a plane trimmed shape rarely seen in Bizen ware and its atmosphere will make you feel nature in a simple and refreshing way.

“The characteristic of Bizen-yaki (Bizen ware) made in Bizen, Okayama is that it is fired unglazed without any painting. I was impressed by its functionality that it already has: It can make the water tastes mild when stored in it for 24 hours. So I designed a water carafe. I added organic feel to the product by adding small detail like its scratched-like texture created by mixing gravel with the clay.”

Client:
DAIKURA, Japan
Product Launch:
2015
Tasks:
Product Design
Package Design
Graphic Design
Planning & Art Direction
Photographer:
Fumio Ando
Website:
www.dai-kura.com/hiiro