hiiro
“hiiro”は、一昼夜おくだけで水がまろやかに美味しくなる備前焼のウォーターカラフェです。毎日の水が備前焼の力でおいしくなる、そんな豊かな日常を想像しました。備前焼は「備前水甕(みずがま)水が腐らぬ」と、古くから言い伝えがあります。
デザインはモダンな焼き色の2色展開。備前焼ではあまり見られない削り出しのシャープな形状で、シンプルな中に自然の質感を感じられる雰囲気に仕上げています。
Just leave your drinking water for a day in our Bizen ware “hiiro” water jug and enjoy an ever smoother drinking water.
Imagine the richness of life and make your daily drinking water even more delicious! There is an old Japanese saying that goes like this “water does not spoil in Bizen ware water jugs”.
“hiiro” comes in a modern 2 color design with a plane trimmed shape rarely seen in Bizen ware and its atmosphere will make you feel nature in a simple and refreshing way.
- Client:
- DAIKURA, Japan
- Product Launch:
- 2015
- Tasks:
- Product Design
Package Design
Graphic Design
Planning & Art Direction - Photographer:
- Fumio Ando
- Website:
- www.dai-kura.com/hiiro
- Online Shop:
-
楽天市場
“岡山県備前市で作られる備前焼は釉薬を使わず、絵付けをせずに焼き締められるのが特徴です。水を一昼夜入れておくと味がまろやかになるという、焼き物が本来持っている機能に感銘を受け、ウォーターカラフェ（水さし）を提案しました。土に少し砂利を混ぜて少し引っかいたようなテクスチャーをつけ、デザインが無機質になりすぎないように細部もこだわっています”
“The characteristic of Bizen-yaki (Bizen ware) made in Bizen, Okayama is that it is fired unglazed without any painting. I was impressed by its functionality that it already has: It can make the water tastes mild when stored in it for 24 hours. So I designed a water carafe. I added organic feel to the product by adding small detail like its scratched-like texture created by mixing gravel with the clay.”