The Tokyo Hachioji Distillery launched its new product, “Tokyo Hachio Gin,” in January 2022. I have been involved in this project as a creative director and design supervisor and oversaw the packaging, logo, website, and branding.
The graphic design was executed by Chikako Oguma, who came up with a fantastic design after much contemplation and discussion.
This craft gin by Mr. Shintaro Nakazawa is remarkable and a unique experience. I am thrilled to hear that it has become so popular that it has continuously sold out.
"Tokyo Hachioji" was born by Mr. Nakazawa. He wanted to create the Tokyo version of the gin standard, London dry gin, in Hachioji, Tokyo. It is a craft gin that harmoniously resonates with the taste and aroma unique to Mr. Nakazawa, a trombone player.
* Hachioji is a district located west of the Tokyo metropolis, about an hour by train. It’s surrounded on three sides by mountains and is known for its lush greenery and historic landmarks.
Branding, logo, packaging, website, and pamphlet for Tokyo Hachio Gin↓
Distiller & Producer: Shintaro Nakazawa
Creative Director & Design Supervisor: Shizuka Tatsuno
Art Director & Design: Chikako Oguma
Editor & Writing: Yuko Ishizaki
Photographers: Shingo Kurono / Asaco Suzuki
Coding: Keiko Saito