New Year’s Greeting Card

New Year’s greeting card for the JAPAN CRAFT SAKE COMPANY, which is headed by the former Japanese professional footballer Hidetoshi Nakata. I used the motif of a crane-shaped rice plant Ine-Tsuru to welcome 2021, with the wish for everyone to have their own Ine-Tsuru blossom and bring blessings in the coming year.

“ I asked Mr. Kawahara of the Birudan Washi Japanese Paper Studio-Kawahara Seisakusyo in Tateyama, Toyama Prefecture to produce the New Year’s card. It was a dream collaboration for me, being the medium that conveys the concept of the JAPAN CRAFT SAKE COMPANY through Mr. Kawahara’s skillful monozukuri.”

Client:
JAPAN CRAFT SAKE COMPANY CO., LTD
Production:
Kawahara Seisakusyo
Product Launch:
2021
Tasks:
Creative Direction
Graphic Design
Column:
ELLE DECOR Column